Case Study # 001
Jiltaan Leather
Overview
Jiltaan Leather is a premium leather brand established with the vision of offering high-quality, handcrafted leather goods that blend tradition with modern design. Our team at Adroki was tasked with building the Jiltaan Leather brand from the ground up, ensuring a unique identity that resonates with the target audience. This case study outlines our strategic approach, design process, and the successful launch of the brand in Paris.
Client Objectives
Creating a Distinct Brand Identity:
Develop a unique brand persona reflecting craftsmanship and quality.
Target Market Engagement:
Engage with fashion-conscious consumers seeking stylish leather goods.
Global Reach:
Position the brand for international appeal, particularly in fashion hubs like Paris.
Market Research
- The competitive landscape and trends in the leather goods industry.
- Consumer preferences regarding leather products.
- The latest design trends within the fashion industry.
Target Audience
- Fashion enthusiasts aged 25-45.
- Individuals seeking premium quality and craftsmanship.
- Consumers interested in sustainable and ethically produced goods.
Brand Strategy
Brand Naming
•Selected the name “Jiltaan” for its cultural significance and resonance with the target audience.
•Conveys luxury, tradition, and authenticity.
Brand Positioning
•Craftsmanship: Highlighting artisanal methods in product creation.
•Luxury: Offering exclusive, high-quality leather goods.
•Sustainability: Commitment to ethical sourcing and production processes.
Logo & Visual Identity
•Elegant Typography: A sophisticated font conveying luxury and refinement.
•Iconography: Calligraphy symbolizing craftsmanship and heritage.
Product Placement
•Utilized sustainable materials.
•Incorporated minimalistic design reflecting the brand aesthetic.
Conclusion
•The journey of creating Jiltaan Leather from scratch is a remarkable success story.
•Through comprehensive research, strategic branding, and innovative design, we established a brand that resonates with its audience and stands out in the competitive leather goods market.
•Adroki remains committed to supporting Jiltaan Leather as it continues to grow and thrive in the global fashion landscape.
