Case Study # 04
Khel Active Wear
Overview
Khel Active Wear is a dynamic sports apparel and goods brand dedicated to providing high-quality, stylish, and functional activewear for athletes and fitness enthusiasts. Our collaboration involved a comprehensive brand development process, including logo design and overall brand identity creation.
Client Objectives
- Establish a strong brand identity that resonates with their target audience.
- Develop a memorable logo that encapsulates the essence of the brand.
- Create a cohesive visual identity across all marketing materials and platforms.
Market Research
- Conducted extensive market research to analyze competition, consumer preferences, and industry trends.
- Gathered valuable insights to refine branding strategy and enhance customer engagement.
- Developed a strategic approach to effectively connect with potential customers.
Target Audience
- Fitness enthusiasts and athletes seeking performance-driven apparel.
- Individuals participating in various sports and outdoor activities.
- Health-conscious consumers looking for stylish and functional workout clothing.
Brand Strategy
Brand Naming
The name “Khel,” which translates to “play” in several South Asian languages, reflects the brand’s commitment to sports and active lifestyles. This name captures the brand’s essence and appeals to the target audience’s love for sports and fitness.
Brand Positioning
Khel Active Wear positions itself as a premium sports apparel brand that combines style and performance. The brand is dedicated to empowering athletes and fitness lovers with high-quality products that enhance their performance while also being fashionable.
Logo & Visual Identity
The logo design features a modern and energetic aesthetic, incorporating elements that symbolize movement and activity. The color palette reflects vibrancy and vitality, resonating with the active lifestyle of the target audience.
Logo Use
The logo is utilized consistently across all brand touchpoints, including the website, product packaging, marketing materials, and social media channels. Clear guidelines were established to maintain brand consistency and recognition.
Conclusion
Our collaboration with Khel Active Wear resulted in a robust brand identity that effectively communicates the brand’s values and vision. The newly designed logo and cohesive visual identity position Khel Active Wear as a competitive player in the sports apparel market, ready to engage and inspire its audience.
