Case Study # 09
OH Furniture
Overview
OH-Furniture is a contemporary furniture brand that crafts high-quality, stylish, and durable pieces for modern homes and offices. With a focus on both functionality and aesthetics, the brand needed an innovative approach to establish its market presence from the ground up.
Client Objectives
The client’s primary goal was to launch a brand that stands out in the competitive furniture industry. They wanted a name and logo that would reflect the brand’s commitment to modern design and exceptional craftsmanship. Additionally, they sought a comprehensive business development strategy to position OH-Furniture as a reliable and recognizable name in the market.
Market Research
Our research phase involved studying current trends in the furniture industry, identifying target consumer preferences, and analyzing key competitors. We focused on the growing demand for sustainable and versatile furniture designs, which influenced our strategy for branding and product positioning.
Target Audience
The target market for OH-Furniture includes urban professionals, interior design enthusiasts, and young families seeking affordable yet stylish furniture options. We aimed to connect with this demographic by emphasizing modernity, sustainability, and durability.
Brand Strategy
Brand Naming
We crafted the name “OH-Furniture” to evoke a sense of surprise and delight, reflecting how customers would feel when experiencing the quality and design of the brand’s offerings. The name is simple, memorable, and stands out in the marketplace.
Brand Positioning
Positioning OH-Furniture as a brand of choice for those who value style and quality was a key aspect of our strategy. We emphasized the brand’s focus on providing innovative designs at accessible price points, catering to the needs of a modern lifestyle. Our messaging highlighted the fusion of form and function, resonating with design-conscious consumers.
Logo & Visual Identity
The OH-Furniture logo features a distinctive tree icon enclosed within a rectangular frame, with the edges of the box subtly cutting into the tree design. The text sits elegantly below, complementing the natural yet structured theme. This visual identity combines elements of nature and modernity, reflecting the brand’s commitment to quality craftsmanship and contemporary aesthetics.
Results
The launch of OH-Furniture was met with enthusiastic market reception. The brand quickly gained recognition for its innovative designs and commitment to quality. Our business development efforts led to a successful entry into both retail and online markets, with impressive early sales figures and positive customer feedback.
Conclusion
Our holistic approach to brand creation and business development transformed OH-Furniture into a distinctive player in the furniture industry. From market research to logo design and strategic planning, we helped the brand lay a strong foundation for long-term success.
