Case Study # 13
Beetot
Overview
Beetot is an innovative education platform connecting students and professional tutors across the UK. Designed to make learning accessible, personalized, and flexible, Beetot needed comprehensive digital marketing, content creation, and brand management to effectively reach students, parents, and tutors while positioning itself as a trusted name in the education sector.
Client Objectives
Market Research
- Conducted detailed research on UK education trends, focusing on online learning, private tutoring, and parental expectations.
- Studied competitor platforms to identify gaps in communication, user engagement, and service positioning.
- Analyzed student and tutor behavior, including preferences for online vs. in-person learning, affordability, and subject demand.
Target Audience
- Students (primary to A-levels) seeking personalized academic support.
- Parents looking for qualified and trusted tutors for their children.
- Professional tutors looking for a reputable platform to find students and grow their client base.
- International students seeking subject-specific or English-language tutoring in the UK.
Brand & Marketing Strategy
Content Strategy
- Designed a full-spectrum content plan addressing the needs of both students and tutors.
- Developed content pillars focusing on student success stories, tutor expertise, platform features, study tips, and exam preparation advice.
- Focused on building trust and authority through informative, supportive, and educational content.
Content Development & Platform Management
- End-to-End Content Creation: From strategic content calendars to copywriting and creative visuals, ensuring content aligns with Beetot’s brand voice — approachable, professional, and supportive.
- Video & Blog Content: Created educational videos, explainer content, and blog articles covering academic tips, tutoring benefits, and platform how-tos.
- Social Media Management: Managed Beetot’s presence on Instagram, LinkedIn, Facebook, and TikTok, maintaining an active, helpful, and professional image.
- Tutor & Student Onboarding Content: Crafted guides, FAQs, and step-by-step visuals for seamless platform use.
Marketing & Growth Campaigns
- Lead Generation Campaigns: Ran targeted ad campaigns on Google, Facebook, and Instagram to attract new students and tutors.
- Trust-Building Series: Published tutor spotlights, student testimonials, and success journeys to showcase real impact.
- Educational Webinars & Workshops: Promoted live sessions for exam prep and subject-specific challenges.
- Partnership Outreach: Designed outreach strategies to collaborate with schools, educational influencers, and parent communities.
- Email Marketing: Managed targeted email campaigns for different audience segments — students, parents, and tutors — keeping them engaged and informed.
Audience Engagement
- Interactive Posts: Quizzes, polls, and tips to keep students and tutors engaged.
- Community Building: Created online communities and discussions around common learning challenges, tutor tips, and academic support.
- Feedback Loops: Regularly gathered user feedback to optimize platform messaging and features.
Results
- Platform Growth: Significant growth in tutor sign-ups and student inquiries, creating a robust and active user base.
- Improved Brand Visibility: Strong increase in social media followers, engagement rates, and platform traffic.
- User Trust & Credibility: Positive feedback from both tutors and students, appreciating Beetot’s professional, helpful, and transparent communication.
- Higher Conversion Rates: More inquiries leading to active tutoring sessions and long-term subscriptions.
Conclusion
By providing end-to-end content creation, management, and marketing, we helped Beetot establish itself as a trusted, go-to education platform in the UK. The strategic approach to content, combined with targeted campaigns and strong community management, not only drove platform growth but also positioned Beetot as a leader in personalized education solutions.
